Conditions Of Use

Welcome to the South Shore Archery® Web site. By using the South Shore Archery web site YOU AGREE TO BE BOUND BY ITS CONDITIONS OF USE (explained below), LEGAL NOTICES, PRIVACY POLICY and all disclaimers and terms and conditions that appear elsewhere on the South Shore Web site. The policies of South Shore retail stores may differ substantially from those applicable to your use of the South Shore Web site.

References to South Shore Archery herein refer to Jerry Ratliff LLC, or their affiliates, subsidiaries and designees as deemed appropriate by Jerry Ratliff LLC.

Jerry Ratliff LLC reserves the right to make changes to the South Shore Web site and its Conditions of Use and Legal Notices at any time. Each time you use the South Shore Web site, you should visit and review the then current Conditions of Use, Legal Notices and Privacy Policy that apply to your transactions and use of this site. If you are dissatisfied with the South Shore Web site, its content or Conditions of Use and Legal Notices, you agree that your sole and exclusive remedy is to discontinue using the South Shore Web site.

Tampering with the site, misrepresenting the identity of a user, using buying agents or conducting fraudulent activities on the site are prohibited.

If you choose to purchase archery products from us, you will need to provide some information so we can process your order.

For example, you will need to provide the following information:

*Your Name 
* Your Billing Address
* City, State and Zip Code
*A Valid Phone Number
*An Email Address

With whom do we share your information?


  • We use Paypal via CRESecure as our credit card processor's of choice.
  • Paypal, CRESecure and South Shore use an encrypted PCI compliant service to process our credit card transactions.
  • Your information is never shared or sold to any company!
  • The link between our store, CRESecure and Paypal is set at a very high level of security, encrypted through an SSL (Secure Socket Layer) and PCI protected to ensure hackers cannot access your credit card information. This service isn't cheap, we pay an annual and per transaction fee to provide you with the very best in online security.

How do I access, update, or delete my personally identifiable information?

As a registered user of the web site, you can manage many aspects of your registration information. Should you ever have an issues updating your personel information please give us a call @ 813-545-0754.

What information will be disclosed if required by law?

If required by law, we may provide any and all information we have about you to law enforcement or other government agencies, pursuant to a subpoena, warrant, or other order by a court of competent jurisdiction. In all cases, we will require written documentation of the request, proof of the identity of the law enforcement official making the request, and we will take steps to authenticate the validity of the request. Any law enforcement or government agency request submitted with less than a court-issued order will be evaluated on a case-by-case basis according to the need and urgency, as well as the particular law enforcement agency making the request.

If you provide us with your e-mail address, you may receive messages about your order status, issues regarding the operations of this web site, and messages from subsidiaries of South Shore

If you provide us with your postal address, you may receive periodic catalogs from us, or other notices containing information about new products and services or upcoming events. At no time will we ever make your postal mailing address available to anyone other than South Shore or SSAS Buyers Club.

Secure Ordering Process

Any credit card information you enter on our site is strongly encrypted by industry-standard protocol, SSL (Secure Sockets Layer) as well as the PCI encrypted software listed above. The South Shore & SSAS Buyers Club Web sites use SSL to communicate with secure browsers like Netscape and Internet Explorer. These browsers encrypt your credit card and personal information in a way that makes it extremely difficult for anyone to intercept and misuse while being transmitted between your computer and our server. Don't worry if your browser is secure or not - if it is insecure, you will not be able to purchase from our online store.

Once you have completed your order online, our security procedures do not end. We take appropriate precautions to protect the security and privacy of the information stored on our computer networks. Many of the systems which store your personal information are not connected to the Internet, reducing the likelihood of security breaches. Our systems are also housed in secure facilities, and access to your data by our employees is limited to a "need to know" basis, controlled by password protected systems, and monitored for abuse.

If you are still unsure of giving your credit card over the Internet, please feel free to phone, fax, or mail your order to us. For telephone ordering or assistance, please call 1-813-545-0754. Our fax number for orders is 1-813-425-7005 Or, send your order to:

South Shore Archery Supply
Attn: Order Processing
10016 Kenlake Dr
Riverview, FL 33578

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.


In accordance with federal law, we cannot knowlingly collect identifiable information from children under the age of 13. We haven taken this law to a higher level and do not knowingly collect personally identifiable information from children under age 18 without the verifiable permission of a parent or guardian. If you are under age 18, you are welcome to browse our web site. However you are not permitted to use any of the features of our site that require the collection of any personally identifiable information. If we determine that we have erroneously collected a child's information, we will immediately undertake to delete that data from our record

Product Pricing Errors

At anytime that we inaccurately price an item we will honor that price if a customer buys the product. If we find the error on our own or it is brought to our attention before any purchases are made we reserve the right to correct the error and we are not required to honor the price.

Mistakes Happen


In general, there's no law that requires companies to honor an advertised price if that price is wrong. Typographical errors, miscommunication and other glitches can result in items being offered at what appear to be deep discounts -- discounts that would be ruinous for the company if it were forced to honor them. Laws against false or deceptive advertising require an intent to deceive on the part of the advertiser. If a company can demonstrate that an advertised price was simply a mistake, then it's not false advertising. Still, if the mistake isn't too big, it may be in the company's best interest to honor the advertised price rather than anger so many potential customers.

Bait and Switch

Consumers who seize upon a fantastic advertised offer that they're later told is a mistake might cry "bait and switch" -- and they frequently do. However, the Federal Trade Commission has a very specific definition of illegal bait-and-switch schemes, which it refers to as "bait advertising." In a bait-and-switch scam, a company intentionally advertises a specific item at a specific price simply to get customers into the store. At that point, the company tries to sell them a different product at a higher price or on terms "more advantageous to the advertiser." Customers who demand the advertised offer are never told that it's a mistake, but they're never allowed to actually get that product at that price.


Assuming that an incorrect advertised price is truly an error rather than an attempt to deceive, companies are only obligated to honor it if a customer makes an offer at that price and the company accepts it. This exchange creates a contract between buyer and seller. In a store, customers make an offer simply by indicating they want to buy an item -- for example, by bringing it up to the register -- and the company accepts the offer by ringing up the sale. In the brick-and-mortar world, contracts don't get formed around pricing errors because the store just won't ring up the sale. But online selling, in which transactions are processed automatically, has added a new layer of complexity to the issue.

Online Standards

When an e-commerce website has had an incorrect price entered into its database, it can end up not only advertising that price but also accepting orders and charging customers' credit cards for that amount. The central issue here is whether retailers can void the contract created when orders were accepted. The easiest way for a company to deal with such situations is to have website "terms of use" that clearly state the company can cancel orders and refund customers' money because of pricing errors (or for any reason). Otherwise, a common law doctrine known as "unilateral mistake of fact" applies. This doctrine allows a party to a contract to set aside the contract if honoring it would be "unconscionable," or if the other party could have reasonably assumed it was a mistake. A $1,000 item advertised for $10 likely would meet this definition.

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